AI chatbot vs AI agent: what's the difference, and which do you need?
A chatbot answers questions. An AI agent gets work done across your tools. Here is how to tell them apart and choose the right one for your business.
November 5, 2026Read more →
AI AGENTS
Custom AI agents that take busywork off your team.
AROI designs custom AI agents and automations around your workflow, for customer and sales enquiries, repetitive tasks, and data and document processing. Each project is priced to its scope, and you get a quote after a free call.
What an AI agent can do for you.
Customer and sales assistants
Reply to enquiries, answer common questions and qualify leads against your criteria.
Workflow automation
Move work through the steps between your tools, with follow-ups sent at the right moment.
Data and document processing
Extract fields from invoices and forms, and summarise documents for a person to review.
Inbox triage
Sort, label and draft replies, so your team only handles the messages that need judgment.
A good fit if
- Your team repeats well-defined tasks every week
- Leads wait too long for a first reply
- People copy data from documents into other systems
- You can measure the hours a task takes today
Probably not the right fit if
- The task has no clear right answer and needs judgment every time
- You only need people to get answers faster. A simpler chatbot may be enough.
How it works
- 01
Discover
A free call to understand your business and what needs to change.
- 02
Propose
A written proposal with scope, timeline and price. No surprises.
- 03
Build
Delivered in stages so you see progress and shape the result.
- 04
Launch
We deploy, train your team and stay on for support.
Common questions
What is the difference between an AI chatbot and an AI agent?
A chatbot answers questions in a conversation. An AI agent completes tasks: it reads information, makes decisions within rules you set, and takes action in your other tools.
How much does a custom AI agent cost?
AI agents are priced to their scope, and you get a quote after a free call. The price depends on what the agent needs to do, which systems it connects to and how much review you want built in.
What should I automate first?
Start with one repetitive, well-defined task that already has a clear right answer, such as inbox triage or lead qualification. Measure the hours saved, then expand.
Will an AI agent make mistakes?
It can, so the risk needs managing. We recommend keeping a person reviewing the output for the first few weeks, and having the agent hold sensitive actions for approval.
Does an AI agent replace my team?
The aim is to take repetitive work off your team, so people can focus on the cases that need their judgment.
Is an AI agent worth it for a small business?
It can be, if one task takes up enough hours. As an illustration, a task taking 8 hours a week at $25 an hour costs about $10,400 a year. Start with one task and measure the result.
Not sure this is the right service?
Book a free call. We'll tell you honestly what would pay off and what wouldn't.
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AROI builds custom software, high-converting websites and AI agents with an adaptive, outcome-first approach to solving complex operational bottlenecks.